Market positioning with bite; that we guarantee not everyone will like.
You're a grown up. You've used a dashboard before. Filter, search, play God. The control is in your hands.
8,000 firms scored. 6,226 currently in the visualisation. The rest is being scored through 2026.
The Pan-European Professional Services Positioning Index is market research conducted by PandaRoll: Market Research and Insights, 2026. The visualisation you see here is published by Soba: Private Label. For methodology and full findings, visit pandaroll.co.uk.
Read the B2B Echo Chamber Report
You've been one of that 8,000 all your life. Today that ends.
Most market positioning is vibes.
Take away the guesswork and you're left with research. We don't fuck with vibes (obviously).
Are you a sadist, or do you like when the competition beats you?
Run your free score on Soba: IQ. The UK's first market positioning assessment tool. No account, no email, no credit card.
The work we're allowed to talk about.
Integral
Soufflet Malt
Hyper Brew
Introducing…
Ramen Rascal
Ramen Rascal helps professional service firms gain and hold market share.
This dog’s happy-go-lucky face hides a killer instinct for crushing the competition.
Chairman Claw
Ramen Rascal’s arch-enemy, Chairman Claw, is the deep- pocketed company chairman that’s dominating the market.
This cat’s claws are shredding through your market share, but you don’t have to take it.
The niching. The market positioning. The work that gets you out of the herd and into first place.
Discretion is structural. We don't publish a client logo wall because the work is competitively sensitive — most of our buyers don't want the rest of their category to know they're working with us until the position is live and the lead is built.
